| :: App Business Manager :: | |
| Company Introduction | 외국계 유명 패션브랜드사 |
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| Job Description | - App Business & Performance Management o Manage end-to-end App performance, including downloads, active users, conversion, and revenue. o Analyze key KPIs using Adobe Analytics, Appsflyer, and Braze to identify business opportunities. o Create regular performance reports and propose actionable improvements. o Oversee resolution of operational issues impacting app performance. - App Strategy & Planning o Develop short- and long-term growth strategies based on data insights and market trends. o Draft business requirements and partner with technical and marketing teams for new features. o Plan and evaluate A/B tests to enhance engagement and conversion. o Manage app-exclusive campaigns, content, and feature rollouts. - Cross-functional Collaboration o Collaborate with Marketing, Merchandising, IT, and Creative teams to align app initiatives with business goals. o Coordinate with global and APAC teams to ensure consistency in roadmap, content, and feature releases. o Oversee app store operations, including ASO, review management, and “What’s New” updates. - Customer Experience Optimization o Analyze user journeys to identify and address friction points. o Partner with CRM teams to optimize push, in-app, and inbox communication strategies o Monitor customer feedback and translate insights into improvement initiatives o Communicating and running new app features/trainings to cross functional teams (contact center, regional business team, stores teams) |
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| Job Requirement | - Minimum 5–8 years of experience in E-commerce, Digital Commerce, or App Business Management. - Strong proficiency with analytics and marketing tools such as Adobe Analytics, GA4, Appsflyer, and Braze. - Proven experience managing KPIs across acquisition, conversion, and retention funnels. - Understanding of app marketing, UX, and customer lifecycle management. - Experience collaborating across regional/global cross-functional teams. - Fluency in English (Korean proficiency preferred) - Awareness/experience in the mobile app industry/market in Korea - Experience working in the Google Play Store, Apple Store and One Store |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [과장급][대리급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 워드파일의 영문이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 박지수 / 컨설턴트 02-6281- 5059 suepark@nterway.com |
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