| :: [글로벌 명품 시계 브랜드] PR & Marketing Manager :: | |
| Company Introduction | 외국계 명품 시계 업체 |
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| Job Description | PR & AD • Develop and maintain PR strategy to build brand reputation and maximize brand awareness among target audiences • Prepare speeches, articles, handouts and product Q&As for external publications, press, and media • Provide timely reports to HQ and local team • Handle local PR gifting initiatives during holiday seasons • Manage PR samples regarding delivery of local and global shipments • Plan and maintain a balanced budget allocation between traditional and digital diffusion. • Monitor all media coverage including competitor activities • Build collaborative relationship with media, stylists, celebrities, KOLs, outsourcing agencies to enhance brand desirability PR activities management • Work closely with the ambassador’s agency to strengthen the partnership and maximize the brand’s presence through the ambassador’s activities. • Communicate with HQ and the agency as a liaison to ensure successful execution of activities with the ambassador within the assigned budget, arrange schedules, and escort the ambassador to the brand’s global events. • Plan and organize press events (press conferences, launch events, media FAM trips, media drive events, etc.). Marketing & CRM Management • Plan, manage and oversee annual marketing budget • Plan overall marketing activities to drive sales with maximum ROI • Track evolving consumer preferences and trends, both in purchasing and lifestyle habits, to make strategic decisions on market approaches and consumer communication. • Work closely with the sales team on retail events (roadshows, VIP classes, etc.) and e-DM & leaflet initiatives. • Conduct research on competitor analysis and market positioning surveys. 20% Digital Marketing Management • Manage and distribute digital and social media asset in liaised with HQ and work closely with E-com executive using those assets for sales drives on E-channels • Plan and develop local contents for social media channels based on market needs |
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| Job Requirement | •Minimum 7 years of marketing experience. •Experience in luxury or fashion brands preferred. •Fluent in English. •Excellent communication skills with stakeholders, including media. •Highly organized, with problem-solving ability and creative thinking. •Strong budget management skills. |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [차장급][과장급] | ||
| No. of Recruitment | 0 | ||
| Salary | 업계최고대우 | ||
| Required Document | 영문이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 김학경 / 컨설턴트 02-6281- 5074 hkkim@nterway.com |
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